As cannabis becomes increasingly legalized in the United States and Canada, more and more celebrities are taking advantage of the lucrative cannabis business. This comes as a result of the recent shift to the pro-cannabis culture that is growing in North America and an increased diversity in the cannabis business. Celebrities who used to keep the cannabis consumption a secret are now re-establishing their personal brands and creating business and products within the cannabis industry.
Here are some of the top celebrities involved in the cannabis business:
Rapper and musician Snoop Dogg is no stranger to marijuana use and, unlike many other celebrities, has been very public about his love for cannabis. Back in 2015, he was one of the co-founders of Leafs by Snoop, which is known for their specialty in cannabis flower and edibles. The parent company of Leafs by Snoop, known as Canopy Growth, currently operates 10 licensed marijuana production sites with over 4.3 million square feet of production capacity. According to founder Snoop Dogg, “Leafs By Snoop is truly the first mainstream cannabis brand in the world and proud to be a pioneer.”
Academy, Emmy, Grammy, and Tony Awarding winning Whoopi Goldberg has also stepped into the cannabis industry. Whoopi teamed up with cannabis industry expert Maya Elisabeth to co-found their brand Whoopi and Maya. Their company takes on a feminist perspective of cannabis use and specialize Medical cannabis products designed for relief from menstrual pain and discomfort. However, after four years the brand discontinued their operation last year.
Tommy Chong is a comedian and actor who has long advocated for cannabis rights. The comedy duo Cheech & Chong was popular during the 1970s and 1980s, and were based in the hippie era. Much of their content surrounded their love of cannabis, so it was no surprise in 2016 when Tommy Chong founded Chong’s Choice, a robust line of cannabis products focused on detail and quality.
In 2019, comedian Seth Rogan, along with Evan Goldberg launched their cannabis company Houseplant. In a press release, the founders said, “Houseplant is the result of years of experience and dedication, with each element and expression thoughtfully designed to make it easier for people to learn to love cannabis as much as Houseplant does.” The launched the company in their home country of Canada as soon as it was legalized.
Martha Stewart, known for her home and lifestyle tips, now has her own partnership with Canopy Growth, following her friend Snoop Dogg. Stewart has acknowledged her reputation as “America’s Cool Weed Grandma” and launched her line of CBD infused products available on the Shop Canopy website.
As the cannabis industry continues to grow, more and more celebrities will try and join this green revolution.